Medtech agency chooses BMA member US1 for international tradeshow creative

March 2002

US1 Advertising’s German office has been chosen by a German medical technology reverse investment and export assistance agency to create trade show graphics.

The Medical Technology TZ-NRW assists US medtech companies expanding to the German market and locating in the Federal State of North Rhine-Westphalia (NRW). At the same time, MedTech TZ-NRW also assists NRW medtech companies who want to export to the US.

US1 Advertising was chosen over two other bidding agencies to create two backdrops for trade-show booth use. One will be used in Germany, the other at US exhibitions. The project will be executed by the agency’s German office, with art direction for the US backdrop provided by the agency’s US office.

According to Ralph Kirschner, president, “This job plays to some of our key strengths as a small but international agency. We are able to assure the client a unified identity, while at the same time addressing the different tastes and expectations of the two target markets.”

Previously US1 has done a flyer and website (www.medicaltech-tznrw.net) for the client.